village milk promotional posters case study

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ideas & deliverables

Village Milk is a New Zealand owned raw milk company, who were struggling with finding their place in the market. I created a series of posters aimed for mothers with young children. I came up with a series of monsters, with bright vibrant colours with a quirky headline to communicate the benefits of raw milk, in a fun, humourous way. Deliverables were 4 posters that could be placed as a magazine advert or promotional posters to be hung in appropriate locations.